In a candid revelation, Juventus director Francesco Calvo has laid bare the financial challenges the club is grappling with, emphasizing the pivotal nature of this season as a “sort of Year Zero” for their overarching strategy. The Bianconeri, set to clash with Inter in a Scudetto showdown, find themselves at a crossroads, battling both on and off the field.
Calvo, in an interview with the Italian financial daily Sole 24 Ore, highlighted the significant impact of missing out on the Champions League, estimating a staggering €100 million loss in revenue. The financial woes deepen with an additional €15 million setback from the previous season, underscoring the importance of stabilizing the club’s income stream.
“This is a Year Zero for Juventus, after the earthquakes that struck the club,” remarked Calvo, alluding to the Serie A points penalty and UEFA competition exclusion due to financial irregularities in the previous campaign.
With the Serie A title race heating up, Calvo acknowledged that clinching the trophy under these circumstances would be an extraordinary achievement. The club’s primary focus is on stabilizing financial operations, and Calvo expressed optimism driven by positive results in terms of harnessing young talents and the increasing appreciation of the Juve brand on social media.
Juventus stands out in Italy with a ‘second’ team in Serie C, a strategy shared only with Atalanta. The decision is paying dividends, with several NextGen talents, including Kenan Yildiz, making their way into the senior team. Yildiz is expected to play a crucial role in tonight’s Scudetto head-to-head against Inter.
As Juventus navigates through this challenging phase, the dual battle on financial fronts and the football pitch sets the stage for a defining period. The club’s commitment to youth development, financial stability, and on-field success will shape their journey beyond this “Year Zero.” The clash against Inter becomes not just a Scudetto showdown but a symbol of Juventus’ resilience and determination to reclaim their status among Europe’s elite.
Juventus, Calvo: «Per noi è l’anno zero dopo i terremoti che ci hanno colpito: il primo obiettivo è stabilizzare i ricavi» https://t.co/0WFNSLqHeu
— Calcio e Finanza (@CalcioFinanza) February 4, 2024
