Lionel Messi’s July Inter Miami debut was a hit for Apple TV, generating record subscriptions.
For the Argentine legend’s first Leagues Cup game versus Cruz Azul, Apple TV’s MLS Season Pass to exclusively watch all games had over 100,000 subscribers in a day.
The total subscription number was 110,075, according to antenna data. Messi’s second game for Miami against Atlanta United drew 65,000 members since the US has been captivated by him since his arrival.
The World Cup-winning forward has generated unprecedented interest in soccer, with viewing and subscription numbers rising.
Leonardo Di Caprio, Selena Gomez, and Owen Wilson attended Inter Miami’s 3-1 win over LAFC last Monday in Los Angeles to see the former FC Barcelona player.